During one of our Design classes we did a workshop about typography where we were asked to redesign the Basel Tourismus logo using only type.

Our choice was to create a logo that can vary according to the place and occasion is being used for.

Basel has a very diverse and colourful touristic offer. That is why the new logo can be adapted according to the place and occasion is being used. For this reason every motive is represented in colour. To the colourful logo the typeface should produce contrast. It shows seriousness and respectability

Baslerstab –> Basel’s Identity
Waggis –> Fasnacht
Basilisk –> Mythology
Football –> Sport, especially Tennis and Football
Rathaus tower –> History and culture

Tools of choice: paper, pencil, pen, colored pencils and CamScanner App.